Clients

Bunzl Retail Gloves
Although Bunzl sold disposable gloves to industrial markets for years, this product is their first venture into retail markets. Marketing Alliance helped Bunzl understand the retail market with a study of existing competitive products, their packaging and pricing. We pointed out the lack of a “family” of gloves for different uses. To fill this gap, Bunzl developed a line of gloves for most major home and office uses. The next challenge was to develop a package design that would break through the retail store clutter. Marketing Alliance contracted a New York artist to create this series of whimsical drawings showing the product uses. We used bright colors to complete the “family” look to the packaging for a very successful outcome.