There aren’t many certainties in marketing except; if you
don’t know where you are going, you most certainly will never
get there. No matter where you want to go with your business, without
a clear plan and a strategy for how to get there, chances are you
won’t reach your destination. Marketing Alliance can help
you build a road map to your success. A Marketing Alliance Marketing
Plan will include a thorough review of your current marketing position
and goals with analysis, a communications audit and recommendations
for targeted goals, marketing strategy and media. Recommendations
are very specific and include the cost of execution for each recommendation.
Depending on your specific needs, your market and the assignment,
the following may be included in your Marketing Plan: Objectives may be restated from your marketing plan or developed by Marketing Alliance. Objectives are general in nature, such as “increase market share”
Goals may be restated from your marketing plan or developed by Marketing Alliance. Goals are specific, “increase market share to 35%.” If there are critical pieces of information missing in your existing market knowledge, Marketing Alliance will recommend research to fill those gaps. In some cases, Marketing Alliance may conduct the research prior to completing the Marketing Plan.
Marketing Alliance will more clearly define your target market using all available geographic and demographic information A marketing strategy is the action plan to reach your goals. The strategy is the road map Marketing Alliance will build with recommendations on each aspect of your business including sales, distribution and packaging, where appropriate. For many of our clients the road map has lead to developing a strong brand image. The brand image includes logo design, corporate tag line and design elements that remain constant throughout all marketing tools. Marketing Alliance expertise and experience with:
A Communications Strategy outlines the tools you will need to reach your goal. There are many marketing tools available, advertising, direct mail, electronic marketing, data base marketing, publicity and sales. Not all tools may be appropriate for your company. Building a base of marketing fundamentals, identity, literature, and web site is critical first step. Marketing Alliance will look at the whole picture and recommend which tools will bring you the most returns for your investment.
The media strategy gives you specific tools
to communicate your creative strategy. This may be anything form
print advertising to bill boards to tradeshow participation. For
each recommended media, Marketing Alliance will provide specific
description of the format and estimated costs for execution. |
Where
Are You Going?
Marketing
Objectives
